Diageo PLC is a global alcoholic beverage company. The Company operates in various categories, including spirits and beer. The Company’s geographic segments include North America, Europe, Asia Pacific, Africa, America and the Caribbean, Supply Chain and Procurement (SC&P). The Company’s principal products include Scotch whisky, Gin, Vodka, Rum, Beer, Irish Cream Liqueur, Wine, Raki, Tequila, Canadian Whisky, American Whiskey, Progressive Adult Beverages, Cachaca, Brandy, and Ready to Drink. Its brands include Johnnie Walker, Crown Royal, J&B, Buchanan’s and Windsor whiskies, Smirnoff, Ciroc, and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray, and Guinness. It also produces a... Diageo PLC is a global alcoholic beverage company. The Company operates in various categories, including spirits and beer. The Company’s geographic segments include North America, Europe, Asia Pacific, Africa, America and the Caribbean, Supply Chain and Procurement (SC&P). The Company’s principal products include Scotch whisky, Gin, Vodka, Rum, Beer, Irish Cream Liqueur, Wine, Raki, Tequila, Canadian Whisky, American Whiskey, Progressive Adult Beverages, Cachaca, Brandy, and Ready to Drink. Its brands include Johnnie Walker, Crown Royal, J&B, Buchanan’s and Windsor whiskies, Smirnoff, Ciroc, and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray, and Guinness. It also produces a range of ready-to-drink products mainly in the United Kingdom, Italy, South Africa, Australia, the United States, and Canada. The Company has approximately 200 brands and sells in more than 180 countries. Read more

The total beverage alcohol (TBA) market is a resilient market with attractive long-term trends. The retail sales value of the total global alcohol market is $962bn in 2022 , which is c.5 billion total equivalent units of alcohol sold. The total beverage alcohol market is driven by global middle-class growth. An additional 600mn consumers are expected to come of age by 2032 (World Bank, 2022). Hundreds of millions of new consumers will be able to access premium brands in the coming years choosing "drink better, not more". Spirits penetration remain low  - there are only 50% of household purchase spirits every year in the US. However, consumer preferences changed during the pandemic with premium brands getting a higher market share. Premiumisation is a long-term trend, with the highest rice brands growing at more than double the international spirits category growth rate between 2016 and 2021.